Why French Car Brands Failed in America—and Haven’t Returned
France produced automotive icons such as the Citroën DS, Renault 5, and Peugeot 205, yet its major brands remain absent from U.S. dealerships despite the success of Japanese, Korean, and German competitors. The obstacle isn’t engineering capability but commercial viability. Historical setbacks, regulatory costs, and American consumer preferences have made establishing a sustainable U.S. operation … Read more